Traditional methods of customer acquisition are ostensibly no longer necessary thanks to the advent of social media, which has changed the business and marketing landscape. Recent research has started to examine how social media platforms like Facebook, Twitter, and LinkedIn have a significant impact on the acquisition of new online customers. This has sparked extensive… Continue reading An Empirical Investigation into how Social Media Affects Online Customer Acquisition
Tag: Content Creation
In the Context of Customer Retention Strategies, Evaluating MarketingROI.
The effectiveness of marketing strategies is frequently evaluated in the context of contemporary business using the Return on Investment ( ROI ) standard. A single focus on this objective criterion may obscure other crucial aspects of marketing effectiveness, even though the financial metric of ROI creates a quantifiable indicator of the campaign’s success. This paper… Continue reading In the Context of Customer Retention Strategies, Evaluating MarketingROI.